Automations for Ecommerce brand
184% sales growth and 52% higher ROI through data-driven SEO and paid search optimization.
Client
NordWood Home
Industry
E-Commerce Store
Service
Social Ads
|
PPC Ads
Date
Sep 4, 2025
Location
Portland, USA
Live Website
About the Client
NordWood Home is an online store specializing in sustainable home decor, wooden accessories, and eco-friendly lifestyle products. While the brand had strong product quality and returning customers, they struggled to scale sales due to rising ad costs and limited organic visibility.
Their goal: Increase product sales, improve ROI on paid campaigns, and grow long-term organic traffic.
The Challenge
NordWood Home faced several key challenges:
Increasing CPCs and declining ROAS on Google Ads
Limited organic visibility for competitive product categories
Unoptimized product pages and slow mobile load speeds
Difficulty tracking true revenue per channel
Heavy dependence on seasonal traffic patterns
They needed a scalable, data-driven system to bring in steady sales year-round.
The Strategy
To increase both revenue and efficiency, I built an integrated SEO + PPC growth system focused on visibility, product optimization, and ROI improvements.
1. Technical & On-Page SEO Enhancements
I strengthened NordWood’s organic foundation through:
Full technical SEO audit & fixes (speed, indexing, mobile UX)
Keyword research for product categories & high-intent search terms
Optimization of product titles, descriptions, metadata, and alt tags
Improved site architecture for easier product discovery
Creation of SEO-focused collection and buying-guide pages
Added schema markup for products, reviews, and availability
Goal: Boost organic traffic and increase rankings for top-selling categories.
2. High-Performance PPC Campaigns
To improve efficiency and sales volume, I restructured all paid campaigns:
Rebuilt Google Search and Shopping campaigns
Introduced Performance Max with structured feeds and product signals
Added new Meta retargeting ads (dynamic product ads)
Updated ad creatives with benefit-driven messaging
Applied detailed negative keywords to reduce wasted spend
Implemented seasonal and promotional campaigns for peak months
Goal: Drive more profitable traffic while improving ROAS and lowering CPA.
3. Conversion Rate Optimization & Tracking
To improve profitability and clarity of results:
Implemented enhanced e-commerce tracking
Set up product-level performance dashboards
A/B tested product pages, layouts, and CTA placement
Improved checkout flow and reduced friction on mobile
Optimized homepage and category designs for easier browsing
Goal: Increase conversion rate and provide accurate sales attribution.
The Results
Within 6 months, the combined SEO + PPC approach delivered:
184% more sales: Consistent growth across multiple product lines, not just seasonal spikes.
52% higher ROI: Better targeting, improved product feeds, and CRO reduced wasted spend and increased margins.
+120% increase in organic traffic: Improved category rankings and buying-guide pages supported long-term, stable traffic growth.
Stronger repeat purchase behavior: Retargeting and optimized product discovery led to increased return-customer revenue.
